Short Fuse were approached by GJK to refresh their brand in 2019.
With a proud history, it was vital we conduct an extensive brand review process, maintaining the established values of the business but better reflecting the company’s market-leading approach.
The new brand maintains a connection to the old brand through the visual device, in a far more solid & contemporary format with a dynamic colour palette.
GJK have an extensive network that needed to be rebranded, including all uniforms, vehicles, signage, print and digital assets.
We’re really proud of this outcome and love seeing this brand out and about on the streets of Melbourne.